Mistakes Musicians Make Trying To Make It In The Music Business part two.
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1 - No email list
Having thousands of followers on various social sites doesn’t mean a thing if you have no way of contacting them in an efficient and direct way. That’s where email marketing comes in. Ever wondered why some musicians sell thousands of copies the first week of releasing an album or single? Or can pack a club when they're on tour? Well, these are the musicians who know how to leverage their fan base and email marketing is an important component of that.
2 - Relying solely on Facebook and Twitter
The Internet is swamped with all sorts of upcoming musicians trying to make it happen. The problem is that most of them are only promoting their music on Facebook and Twitter when there are a whole lot of other online and offline tactics that they could employ and reach an even bigger fan base.
Examples include:
- Radio Promotion
- Street team promotion
- Online Advertising
- Email marketing
- Snapchat
3 - Bad Timing
Just because you have a hot track doesn't mean it’s time to make a new release. Give yourself enough time to promote your last single and build enough anticipation before you greet your fans with new music. On the other hand, you also have to make sure you’re releasing new stuff at on a consistent basis. The last thing you want is for your fans to get bored waiting for new stuff to come out. The key here is striking a good balance.
4 - No Website
We understand, your fans can connect with you on social media. They can inbox or DM you. But your fan base starts growing and you’re prompted with questions about your bio, tour dates, music, the kind of merchandise you have, or your contact information. You surely won’t have the time to attend to all their questions from your inbox or timeline.
That’s where websites come in. If you can, hire a web designer (or ask a web designer friend) who can create a website that fits your style and brand then feed it with all the relevant information that you feel your fans might be interested in knowing.
5 - No Fan Interaction
It’s important that you learn to connect with your fans on a one on one basis at times. You can do this by creating a channel that you’ll be posting behind-the-scenes footages, studio sessions, and run-through's. You could create album trailers, song previews, tutorials and live streaming sessions that you can use to connect with your fans on a personal level and create a loyal fan base.
Final Thoughts
In addition to the ten mistakes we've just listed, it's important that you never compromise on the quality of your music. If you're hoping to have your big break someday, then make your music resonate with your fans. You'll have an easy time promoting your music when you have a quality product. Other than that, don't hesitate to look for help or pointers anywhere you can. Read books, ask the people around you for advice and take your time to study the music industry and only make a move you're sure of.
